Websites for the next stage of your business

A business website shaped around how your company sells and operates.

I clarify the commercial goal, design the customer journey and build a website, online store or connected system with a scope that makes sense. From the first decision to launch, you work directly with me.

Delivered projects: business websites, online stores, platforms and internal administration.

You do not need a finished brief. Tell me whether the website should generate enquiries, sales or bookings, or support the way your company operates.

How the right digital scope takes shape

Skip the story
Skip the story
  1. Starting point

    A website starts with a goal, not a technology.

    First, we need to define what the solution should help the business achieve.

  2. Possibilities

    There are many possible approaches.

    A builder, AI, an online store, booking or custom development may all be valid tools. Each serves a different situation.

  3. Criterion

    Choosing is difficult without a clear criterion.

    The goal is not to select the newest option. It is to find the solution that fits the business.

  4. Direction

    The goal and primary action give the project direction.

    What should the website help achieve, and what should the customer do?

  5. Context

    You do not need a finished specification.

    You bring the knowledge of your business. Together, we clarify priorities, constraints and the likely scope.

  6. Analysis

    Information becomes decisions.

    I analyse the customer, offer, content, functionality and connections to the real operation of the business.

  7. Architecture

    Logic comes before visual design.

    The customer journey, content structure and functional relationships form the architecture of the solution.

  8. Scope

    The scope follows the goal.

    A landing page, business website, connected system or individual solution based on the actual need.

  9. Delivery

    The design becomes a working whole.

    The public website, primary action and connected processes operate as one system.

  10. Foundation

    Three foundations of the right website.

    A clear goal. The customer’s primary action. A scope that makes sense.

Continue to the three foundations
Skip the story
  1. A business owner surrounded by several possible digital approaches.

    Possibilities

    There are many possible approaches.

    A builder, AI, an online store or custom development may all be valid tools. Without a clear goal, it is difficult to know which one makes sense.

  2. Two people defining the primary direction of a digital project.

    Direction

    The goal and primary action give the project direction.

    First, we define what the website should help achieve and what the customer should do.

  3. A business owner sharing project context with a digital partner.

    Context

    You do not need a finished specification.

    You bring the knowledge of your business. I turn the goals, constraints and needs into a clear project direction.

  4. A work surface showing the structure and architecture of a digital solution.

    Solution

    Logic comes before visual design.

    The information becomes a customer journey, structure, necessary functionality and an appropriate scope.

  5. Three stone layers representing the foundations of the right website.

    Foundation

    Three foundations of the right website.

    A clear goal. The customer’s primary action. A scope that makes sense.

Continue to the three foundations
Three stone layers representing the goal, primary action and project scope.

Your starting point

Where does your project need clarity first?

You do not need a finished brief. Choose the area that matters most right now, and we will use it as the starting point for preparing your project.

We will prefill the selected area in the form. You can change it later.

Start a Project

Selected area

The right level of project depth

Scope shaped by the situation, not by a template.

Choose the situation closest to yours. The final scope and price are confirmed only after the goal, content and required functions are clear.

Approximate conversion. The final price is agreed in CZK.

Business presence and enquiries

Business Website

from 39 000 Kč

For an established business that needs a clearer offer, a credible digital presence and well-designed paths to an enquiry, booking or another primary action.

Start a project

Operations and systems

Business Website
+ Systems

from 75 000 Kč

For websites that also support operations: online sales, bookings, user accounts, administration, CRM/API integrations, notifications or data workflows.

Start a project

Other options

For a focused start

Launch Landing

One offer.
One audience.
One primary action.

from 15 000 Kč

Choose Launch Landing

For complex situations

Custom solution

A platform, an advanced online store or a solution spanning several connected systems.

Custom estimate

Describe a complex project

After launch

Technical care

The website can remain under ongoing technical supervision.

ongoing care

from 2 000 Kč / month

Standard scope

Business Website

A website that presents your company credibly and guides customers to action.

Direction and structure

First, the website’s job must be clear.

Direction

Website goal

What the website should achieve commercially.

Audience

Who the communication is for.

Primary action

What the visitor should do.

Structure

Sitemap

Overview of pages and their hierarchy.

Information architecture

How the content connects.

Customer journey

The route to the primary action.

Home
ServicesAboutWorkBlogContact

Sitemap → content → primary action

YOUR COMPANYServices   Work   Contact

Solutions that move your business forward

Contact us

Design and content

A bespoke design that does not force your business into a template.

The visual direction is created for a specific offer, audience and primary action.

  • Bespoke visual direction
  • Responsive design
  • Up to 5 unique page types
  • Content population for up to 8 standard pages
  • Subtle micro-interactions
  • Favicon and social-sharing previews

Enquiries, visibility and measurement

A website does not end at publication. It must be discoverable and measurable.

Discover
  • Google Search Console
  • XML sitemap
  • Technical and on-page SEO
Contact
  • Up to 2 standard forms
  • Spam protection
Understand
  • Analytics
  • Primary conversion tracking

Social metadata · cookie and consent setup

Quality and launch

Everything must work before launch.

  • Responsive and browser testing
  • Form and primary-action checks
  • Speed optimisation
  • Core accessibility
  • Website launch and checklist
  • Access handover and brief training

Ready to launch

  • QA
  • Performance
  • Accessibility
  • Deployment
  • Handover
2 roundsof design feedback
14 daysfor fixing post-launch defects

Outcome

The outcome is not a set of pages. It is a website ready to do its job from day one.

Clear structureCustomers understand the offer quickly.

Credible presentationThe website reflects the quality of the company.

Ready for operationForms, measurement, SEO and CMS from launch.

Facing a similar situation?

Describe the goal and I will propose the right scope.
Describe your project You do not need a finished brief.
What is not included in the standard scope
  • Complete copywriting
  • Professional photography and video
  • Additional language versions
  • E-commerce
  • Booking and reservation systems
  • CRM and client portals
  • Custom administration
  • Complex API integrations
  • Advanced automation
  • Advanced motion and 3D
  • Long-term marketing
  • Ongoing content management
  • Hosting and paid third-party services

Extended scope

Business Website + Systems

A website that continues into real operations.

Direction and structure

First, the system’s job must be clear.

Direction

Business goal

What the solution should genuinely improve.

Primary users

Who works with the public and internal areas.

Primary module

Which operational function belongs in the first release.

Structure

Public and internal steps

How the individual parts connect.

Roles and permissions

Who can see and do what.

Acceptance criteria

How the first release will be verified before launch.

CustomerPublic websitePrimary actionSystem moduleInternal work

Public website

A solution for your customersPrimary action

Admin / system

Module overview
  • New
  • In progress
  • Completed
Roles · statuses · administration

Design and system

The public area and the system must work as one whole.

  • Relevant Business Website foundations
  • Bespoke responsive design
  • One primary system module
  • CMS or administration for the selected module
  • Standard roles and permissions
  • Error, empty and status states

One default language

Operations, integration and measurement

Operations must connect, work and be measurable.

Connect
  • 1 standard integration
  • Public + internal areas
Manage
  • Roles and permissions
  • Statuses and validation
  • Module administration
Measure
  • Critical actions
  • Analytics events
  • First-release status

Standard validation · error states · notifications for the agreed module · standard logging

Quality and launch

Both the website and system must work before launch.

  • Public-area testing
  • Internal-area testing
  • Primary user-flow checks
  • Status and validation checks
  • Testing of the agreed integration
  • Launch configuration
  • Functional documentation
  • Access handover

Ready to launch

  • Public area
  • Internal area
  • Integration
  • Acceptance
  • Launch
2 roundsof design feedback
1 cycleof functional acceptance
30 daysfor fixing first-release defects

Outcome

The outcome is not a website and a system side by side. It is one solution that continues into operations.

Connected journeyThe public area continues into internal work.

Clearly defined moduleThe first release has specific functional boundaries.

Ready for operationTesting, measurement, documentation and handover are part of launch.

Facing a similar situation?

Describe the operational need and I will propose the right scope.
Describe your project You do not need a finished technical specification.
What is not included in the standard scope
  • Several large modules
  • Complex multi-role systems
  • Advanced subscriptions / billing
  • Marketplace
  • ERP / accounting
  • Large data migration
  • Complex reporting
  • Mobile applications
  • Advanced search
  • Complex inventory synchronisation
  • 24/7 support
  • Ongoing system administration
  • Multiple large integrations

Such requirements are priced as an extension or a Custom Solution.

Technical Care

A website does not have to be left without technical oversight after launch.

Monitoring, relevant updates, critical-function checks and minor technical fixes within a clearly defined scope.

What is included

What the standard care plan includes

Technical Care: from 2 000 Kč / month

Monitoring

  • Automated uptime monitoring
  • Outage alerts
  • Review of detected availability issues
  • SSL-expiry monitoring where access permits
  • Domain-expiry monitoring where access permits

Website review

  • Relevant CMS, plugin or dependency updates
  • Backup-configuration review
  • Verification of an available, usable backup
  • Monthly check of critical forms
  • Monthly check of the primary customer action
  • Basic review of errors and security alerts

Minor fixes

  • Up to 30 minutes of minor technical changes per month
  • Brief update after a significant intervention or incident

Response

  • Initial response to a detected availability issue within 1 business day

Unused time does not carry over to the next month.

Scope of a minor intervention

What counts as a minor technical fix?

  • Fixing a broken link
  • Changing a form recipient
  • Fixing a minor display issue
  • Adjusting a simple setting
  • Replacing a supplied phone number or contact detail
  • Minor form or content-setting adjustment

Extended operations

When is care priced individually?

Online storeAccounts and sign-inSubscriptionsCustom backendAPI and other integrationsBusiness-critical workflowMultiple environments / more complex infrastructure

The care scope depends on integration count, update risk, backup requirements, operational criticality and expected response.

Individual monthly estimate

Service boundaries

What standard Technical Care does not include

Show exclusions
  • Hosting and domain fees
  • Guaranteed uptime
  • Formal SLA
  • 24/7, evening or weekend support
  • New pages
  • New features
  • Redesign
  • Ongoing content management
  • Copywriting
  • SEO work
  • Marketing and advertising
  • Analytics reports
  • Major security incidents
  • Malware removal
  • Account recovery
  • Large migrations and framework upgrades
  • Third-party licences and services
  • Unlimited development

Eligibility

Who can use this service

Care is provided for a technically understood environment.

No additional onboarding

A website built and handed over by Ivan in a supported technical state.

Technical review first

  • Website from another supplier
  • Older or undocumented solution
  • Website with an outdated stack
  • Website following a security issue

A separate technical review, repair or migration may be required before care begins. The estimate is individual.

Hosting and ownership

Hosting remains under the client’s control.

Client

  • Owns the account
  • Pays for hosting and domain
  • Controls billing

Ivan

  • Can recommend a provider
  • Configures the environment within the agreed scope
  • Uses delegated technical access
  • Addresses technical findings

Issue response

How an incident is handled

  1. Issue detected
  2. Impact review
  3. Initial response within 1 business day
  4. Fix / recommended next step

Outcome

Technical Care keeps the website operational. Further development remains a separate decision.

from 2 000 Kč / month

Do you need ongoing technical oversight?

We will first assess the website and the appropriate care scope.

What the standard scope includes

Launch Landing

from 15 000 Kč

For one defined offer, one audience, one language and one primary action.

  • One focused landing page
  • A concise project clarification
  • A structure built around the supplied offer
  • Custom composition, responsive design and implementation
  • Placement and light editing of supplied copy and materials
  • One standard form
  • Connection to one client-owned analytics account
  • Measurement of the primary action where technically practical
  • Technical SEO foundations
  • Core accessibility and responsive QA
  • Launch and basic handover
  • One consolidated feedback round
  • Fourteen-day post-launch defect correction

The base scope assumes prepared content, one language and no complex system functionality.

Project ownership

One person keeps the full context.
The project follows clear milestones.

I lead communication, architecture, design and delivery directly. The client does not have to pass context between sales, project management and development. This direct accountability is supported by a clear scope, timeline, feedback process and account ownership.

  • A clear start

    A clearly defined goal, scope and functional requirements.

  • Thoughtful architecture

    Website structure, information design and technical foundations.

  • A coherent solution

    Design, development and functionality built on the approved architecture.

  • A confident launch

    Testing, deployment and handover of the completed solution.

  • Direct accountability

    You communicate directly with me from start to finish.

  • Care and development

    Maintenance, monitoring and long-term support.

More than six years of project-management experience. I use that experience to make decisions, dependencies and handover explicit rather than leaving them only in the supplier’s head.

The first practical step

Tell me what has changed in the business. We will find the right scope.

You do not need to prepare a formal brief. Share the reason for the project, the customer’s primary action, an approximate budget and the desired timeline. I will then suggest the next step: a written clarification or a short call.

Start a project

Submitting the form does not create a binding order.

Prefer to contact me directly?

Start a Project

How would you like to begin?

Choose the level of detail that matches where the project is today.

Recommended for first contact

Recommended for first contact

I want to discuss the project first

Briefly describe the situation and leave a contact. We can fill in the details later.

≈ 1 minute

I have a clearer idea

We will cover the goal, scope, timing and approximate budget.

≈ 3–4 minutes

Your data is safe with us.